13 Reasons Why Email Marketing is Important to Your Business
Email Marketing is seen as an outdated method by many people, but marketing specialists know how what a beneficial marketing strategy email marketing is.
Email marketing is effective in building and connecting with leads, nurture them and convert them into potential customers, it’s crucial for various marketing strategies like inbound, content, and account-based marketing. Customers can receive personalized messages that can help connect with your brand.
According to global research and surveys, 40% of B2B marketers agree that email newsletters are most critical to their content marketing success. 73% of millennials prefer their businesses to communicate via email. 99% of customers check their emails daily and is, by far, preferred to be the preferred method to receive updates from brands
Here are our top 12 Reasons why Email Marketing is Important for Marketing efforts
Table of Contents:
- Personalized Content and targeted messaging
- Collecting surveys and feedback
- Improving sales
- Emails build relationships and credibility
- Generate traffic to your website
- Send timely campaigns
- Email inspires action
- Reaching audiences at the right time
- Emails are versatile
- Combining email and marketing automation makes communication smooth and efficient
- Email marketing is easy to adjust
- Email is measurable
- You own your data
1. Personalized Content and targeted messaging
With email marketing, you can create targeting content and customize your campaigns by whatever customer characteristics you think are relevant to your businesses.
Personalization can be as small as a contacts name in the email. Emails that include the recipients first name in their subject line have a higher clickthrough rate than those that don’t.
Another way to customize your emails is by segmenting your emails by lists, this way you can send the right emails to the right customers. For example, if you have various brands, you can segment your customers based on each brand they like.
This way you can inform your clothing fans of new stock that has arrived, while not disturbing the audiences who signed up for the Electronics news.
To ensure you have a successful email marketing strategy, you need to send the right email to the right audience at the right time. This is where segmentation and personalization can help.
2. Collecting surveys and feedback
Every brand wants to know what its customers think about its products or services. Email marketing can help you do this, by sending your customers satisfaction surveys to obtain customer feedback through email campaigns.
This is also one of the best ways to collect your Net Promoter Score (NPS). With this score you can find out what persentace of customers will recommend your brand to others. With this information you can come up with strategies to improve your overall customer experience.
3. Improving sales
With email marketing campaigns you have the potential to increase your sales. You can feature your products or services in your emails to entice your customers into purchasing your products, and encourage customers to purchase after abandoning their cart.
59% of markers agree that email is their biggest source of Return on Investment (ROI) and markets who used segmented campaigns note as much as a 760% increase in revenue.
4. Emails build relationships and credibility
We already mentioned how email brings a touch of personalization that other marketing channels lack.
Personalization goes a long way in building relationships with your customers. Email marketing lets you proactively reach out to leads and clients to show your enthusiasm and interest.
Combining personalization and proactiveness, lets you build a solid relationship with your audience. But to really capitalize on strong relationships, you can use emails to drive your marketing home if you use ti to build credibility.
5. Generate traffic to your website
Emails can help send users to your website by adding clickable links pointing to your website. Imagine you have an email list of 100,000 contacts and an average click-through rate of 5%.
Publishing an article that announces your latest product launch and you share it with your email list. Even if 5% of the recipients click and visit your article, you’re going to have 5000 people who immediately know about your new product.
These clicks to your website will not just send you traffic but also improve your overall SEO, and keep your audience engaged with your brand and site.
6. Send timely campaigns
Traditional marketing campaigns have a time and place, they can take months to plan and organize. Even then, you don’t have the assurance that people will see your campaign assets at the right time.
With email marketing, you can create an entire camping on shorter notice, as they don’t take as long to plan. Additionally you can schedule your campaign to ensure you audience sees the email at the right time.
7. Email inspires action
Every marketing message carries a call to action. You’re asking someone to acknowledge your brand, to sign-up, to learn about your new products, to visit your website, to make a purchase, etc.
Email marketing is a great way to inspire action. You can embed call to action buttons in your emails, with these call to action buttons you can do a multitude of things. These are a few things you can do to inspire action using email:
- Ask people to sign-up for your latest course
- Direct them to your website/blog
- nudge them towards a sale
- offer discounts
- ask to share content
8. Reaching audiences at the right time
Email marking makes it much easier to reach your audience. People always check their email, they can check it out anytime, on multiple devices, which can improve the success of any campaign.
This means you’re getting in front of your audience regularly, so you’re always top-of-mind.
9. Emails are versatile
Email marketing allows you to incorporate a broad scope of media in your messaging. You can include text, images, videos, gifs or embedded content, and use them in any combination to fit your brand.
10. Combining email and marketing automation makes communication smooth and efficient
Automated emails can be used to reduce the manual work and satisfy customers through sending automated:
- Welcome emails
- Thank you emails
- Order fulfilment and tracking emails
- Autoresponder emails for frequently asked questions
- Abandoned shopping cart emails
- Onboarding emails
11. Email marketing is easy to adjust
When running a print ad and you find a typo, or you run a tv advert and receive a negative response from the public, it becomes really difficult to adjust your message. Such changes can make a huge dent in your marking badget.
With email marketing, you just have to resend an email or acknowledge mistakes your mistakes by writing a follow-up email at almost no cost.
An advantage of email marketing is that you can A/B test your subject lines. You can find out which subject line varient brings in the most click-reates, and with this knowledge you can devise future campaigns .
12. Email is measurable
As a business owner, you’re probably well aware of all the numbers you have to deal with to account for your spending.
Email marketing makes accounting and measuring very easy. Email marketing services gives you access to critical numbers like:
- Email open rates
- Click Rates
- Delivery Reports
- Percentage of clicks
- Emails opened by geography
- Emails opened by device/browser
- Products purchased through email
All this information makes it easier to justify your marketing activities while also giving you access to valuable, actionable data.
13. You own your data
Search engines and social media networks are constantly updating their algorithms to improve user experience. These updates can affect your search results and rankings.
In such a scenario having a strong email list can be a lifesaver. You would still have a direct line of communication with your leads and customers, and keep them informed with the latest company news and updates.