We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity.

Just like vehicles, websites require regular maintenance to operate at optimum efficiency. Properly maintaining your website helps improve security, increases the number of new visitors, boost returning traffic and more. We will list the top 5 reasons to invest in a Website Maintenance plan for your website.

Improve Security

When your business uses WordPress (which we, at EdgeMedia, recommend) or a similar content management system (CMS), it’s important to make sure that you are always running the most up-to-date version. This ensures that WordPress’ latest bug fixes and security patches are installed on your site. Sure, some hackers want to go for a “big hit” and steal tens of thousands of credit card numbers or passwords, but most don’t. In fact, lots of hacks occur where malware or a Trojan Horse is uploaded to your website. This causes problems not just for you, but potentially for every person who visits your business’ website, too. How do hackers get in? They exploit the weaknesses in the website’s outdated software and security patches. Just like a thief will look for an unlocked door or an ineffective security system, hackers actively seek out old websites because they are easier targets.

We can’t say it enough times, making sure your website is maintained with an eye for security has never been more important.

Boosts Traffic

You will drive traffic to your website and improve your search rankings when you add new content. Part of routine website maintenance is making sure that content is correct and up-to-date. The more you update your website, the more search engines will raise your rankings. Conversely, search engines will reduce your rankings if your site is infrequently updated and they may even remove your website from its search results if they suspect it has been infected with malware. Additionally, some search engines like Google are starting to selectively show search results based on the type of device a person is searching from.

Wasted Time and Money

When you fail to make updates when they become available, but then need to go back and make them later, it turns into a much larger development and Q/A effort. The developer will need to spend much more time making the updates because the impact to the site is greater due to the increased number of updates and module changes over time. More time is also needed for QA because of the increased functionality on the site affected. Implementing the update when it becomes available provides you with the latest and greatest functionality right away, overall improving your site.

Unusable Features & Poor User Experience

Site updates provide new features and functionality to your website. Why wouldn’t you want new features for your WordPress or Joomla site? The sooner you implement the update, the sooner you get that new functionality. Think of why you always are updating your phone. That is, if you’re using an older version of WordPress, your overall experience is a lot different and often slower than someone using the latest version.

Decreased Website Load Speed

There’s a reason for new releases. Each release comes with various performance improvements that make your website more efficient. When you visit a site, and it takes too long to load – do you get impatient and navigate off? Website performance goes hand-in-hand with conversions and site results. Speed also has an impact on SEO. For this reason, utilize tools like YSlow, or Google Page Speed Insights to review your site speed and determine what is causing the slower load.

While there’s more than just five reasons to update your site, we’re listing the ones that we believe are the most valuable. Making these regular updates will help you avoid potential downfalls, save you time and money, and make your site secure as possible. If it seems like an overwhelming and intimidating process to handle on your own, don’t worry, that’s why we’re here.

Our goal at EdgeMedia is to leverage the latest in web technologies and best practices for search engine optimization, web design and deploy brand rich experiences that will bring your company, products, and services to life