How does SEO work?
Search engine optimization (SEO) works by building a web page’s content around keywords. These words serve as anchors to related information in the form of text, images and videos. The idea is to create a user experience that’s enjoyable. You want people to click on links to learn more about the topic, even if they don’t intend to buy right away.
Why do we need SEO?
You have probably heard many times before “visitors are the lifeblood of any business”. If you don’t get visitors, you won’t make money. That’s why search engine optimisation is so important. People use Google or Bing to find things online. Those results appear in their search bar. If no one finds what they are looking for, they move on to the next result. When you optimize your site, you improve its ranking in the search engines, making it easier for users to discover your site and read what you have to offer.
What does SEO consist of?
There are two types of SEO: On-page and off-page. Both affect how well your website ranks in search results pages. On-page SEO includes optimizing your landing pages and blog posts. Off-page SEO involves getting backlinks (inbound links), including social media, press releases, directories and forums. You should also consider local SEO if your product is sold in a specific location.
What type of sites do we target?
We focus on three primary categories: Local, eCommerce, and Blogging/Content Websites.
Local Sites – Your goal with these sites is to drive traffic to your store front. Local SEO is based on the premise that the closer you match someone’s search query, the higher your odds of appearing at the top of the SERPs.
eCommerce Stores – We know that converting browsers into buyers is hard work. One way to make it easier is to increase your visibility and rank high in search results.
Blogging & Content Websites – These sites are great for generating traffic and gaining exposure. While some bloggers write solely about their brand, others write about topics that interest them and share interesting articles they find
by EdgeMedia